Year
2022
Client
MEXIC ARTE MUSEUM
MAIN Category
Logo Design//Branding
Project relevance
ACADEMIC
The visual identity centers on a custom logo, bold advertising design, and refined brand language. Through a minimal black-and-white logo paired with expressive cultural colors, the design allows the artwork, people, and message of “Our History” to remain the main focus.
The logo was developed through research, thumbnails, sketches, and custom vector building in Adobe Illustrator. Inspired by Aztec lettering and structure, the final mark combines historic visual influence with a contemporary, geometric form.
Research focused on Mexic and Aztec visual inspiration while questioning how cultural history is often represented from an outside perspective. The concept “Our History” reframes the museum’s identity as a story told for and by Mexic culture and people.
